About us

Turning cultural nuance into a competitive advantage

Everyone at GENUINE is dedicated to helping your brand thrive in China. Our mission: To bridge the gap between Western brands and Eastern customs. As your long-term partner with genuine care and personal commitment.
3 persons looking at tablet in office

Our impact in figures

100+

China experts in 1 team

2

Office pets: 1 cat and 1 dog

30k

Cups of coffee per year

1

Mission: Your growth
4 persons in office
image of chair in office and windows
We deliver brands promising results with fulltransparency, cultural competence, and genuine care.

The GENUINE difference

GENUINE is more than an agency; we are the trusted bridge between global brands and the ever-evolving Chinese market. Guided by our core values of honesty, transparency, and personal commitment, we turn your challenges into opportunities. Step by step, side by side, as your partner with an entrepreneurial mindset.
located in the centre of Shanghai

Great people deliver great results

You are only as good as the people you work with – so we prefer to work with the best.

Our Partners & Founders

Damian Maib is the founder and CEO of GENUINE, an agency that facilitates the entry of international brands into the Asian e-commerce market. Under his visionary leadership, he has developed the company into a significant player in the industry, with locations in Shanghai, Guangzhou, and Berlin. Damian serves as the “Berlin Ambassador” for China and is also known as the co-host of the "Made in China" podcast, providing valuable insights into the dynamics of the Asian e-commerce landscape.
Damian Maib
Founder & CEO GENUINE
Wenjing Liu is a seasoned professional with significant experience in e-commerce and social media marketing across China and Southeast Asia. Prior to joining GENUINE, she successfully managed market entries for numerous Western brands, showcasing her ability to navigate complex market dynamics.
Wenjing Liu
Managing Partner at GENUINE
Since assuming the role of Managing Partner at Genuine German in June 2021, Fabian has been pivotal in steering the company’s strategic direction, nurturing business growth, and instilling a spirit of innovation across the organization. His nuanced grasp of intercultural dynamics informs his approach, shaping the company’s international engagements.
Fabian Sinn
Managing Partner at GENUINE
Patrick Kaminski
Director Strategy & Business Development

Meet our Experts

Albert Kwan
EC Project Manager
Daisy Jiang
Marketing & Brand Director
Jane Zhang
HR Manager
Joyce Li
Brand Director
Raphael Eder
Director Strategy & Business Development

100+ full-time employees

Covering every discipline:
Brand Management
Operations
Strategy Consultants
Social Media Specialists
Customer Service
Finance & Logistics
whu
the university of Hong Kong
Emory univesity
Tongji university
alibaba
pinduoduo
lazada
henkel
aventura group
chow tai fook
ravensburger
ubc
ebs univesitat
burgundy school of business
Grenoble ecole de management

Join high          performers with world-class CVs

the university of Nottingham
national university of Singapore
kearney
eac
wpp
bao zun
huawei
foodspring
ogilvy
blue focus
fudan university
ym
whuthe university of Hong KongEmory univesityTongji universityalibabapinduoduolazadahenkel

High          performers with world-class CVs

aventura groupchow tai fookravensburgerubcebs univesitatburgundy school of businessGrenoble ecole de managementthe university of Nottinghamnational university of Singaporekearneyeacwppbao zunhuaweifoodspringogilvyblue focusfudan universityymbq

Is China the next step in your career?        

Join our passionate team, help brands succeed in China, and discover the rewards of being part of a global success story.
See open positions
See open positions
See open positions
Market-leaders trust GENUINE
Study our success stories
Study our success stories
Study our success stories
Study our success stories
our history

Making bold moves every year

2016-2018

From idea to reality

Built a reputation with Genuine TP and distribution services – starting with cross-border ecommerce

2019

Setting the stage

Received “Five-star TP” award from Tmall for excellent client service and performance

Became official digital McKinsey Partner for strategy projects

2020

Innovate, grow and repeat

Extended service scope to China social commerce

Became one of the first Douyin (TikTok) Partners in China

2021

Expanding to new horizons

Started consulting brands in South-East Asia market entry

Extended business line to B2B digitalization & e-commerce

2022

Success amidst adversity

Established joint venture with Wanrong Group for offline distribution delivering directly into more than 30.000 point of sales

Enabled double-digit growth for most clients 

2023

Scaling to new heights

Acquisition of Aventura Group, a Nasdaq-listed TP agency

Strategic investment from Melchers Group

2024

Award-winning growth

Further enhanced online and offline multi-channel distribution

Successfully took over existing businesses in China

2025

Ready to grow your business

Find out if you are our next success story

Book a call
Book a call

Global presence, local execution

From Berlin to Shanghai, our offices connect the world’s brightest minds with its most dynamic market.

Genuine Berlin

Oberwallstraße 6
10117 Berlin
Germany

Genuine Shanghai

Carlowitz & Co Building
Jiujiang Road 168
Shanghai
China

Genuine Hong Kong

Unit B, 4/F, Ka Ming Court
688-690 Castle Peak Road,
Lai Chi Kok, Kowloon
Hong Kong

Genuine Guangzhou

No.1 Tianhe Road
Yuexiu District
Guangzhou
China

Genuine Munich

Atelierstraße 2981671
München
Germany

Genuine Nanjing

5th Floor, Jinchuang Plaza
No.2 Shuiximen Street
Qinhuai District
Nanjing City, Jiangsu Province
China

Your knowledge hub

Stay up to date with latest trends and developments. Let our content spark your drive and fuel your mind – with articles, podcasts and more.

MADE IN CHINA

Join CEO Damian Maib as he explores the intersection of business, culture, and innovation in China with industry pioneers.
Listen now
Podcast

YOUR GUIDE TO E-COMMERCE IN CHINA

Get the latest trends and data. Download our comprehensive China e-commerce report from 2024 to inform your strategy.
Get access
Report

THE ONE HOUR CHINA BOOK

Distilling decades of expertise into six key trends shaping China's economy, a quick read co-authored by CEO Damian and top experts.
Learn more
Print
Our offices
Genuine Berlin
Genuine Shanghai
Genuine Hong Kong
Genuine Guangzhou
Genuine Munich
Genuine Nanjing
Contact Us
Services
E-Commerce Operations
Social Media
Strategy Development
Offline Retail
TikTok
Success Stories
Villeroy & Boch
Aarke
Electrolux
Sonax
Steiff
All Success Stories
Company
About Us
Careers
Partner
Newsroom
Resources
Blog
Podcast
Newsletter
E-Com Report 2024
Tmall top rated partnerOfficial Tik Tok Partner (DP) agencyMcKinsey & Company partnership for China e-commerce consulting
Copyright GENUINE
Imprint
Privacy Policy