At Genuine, we are your gateway to the Chinese market—a dynamic one-stop distribution partner specializing in e-commerce, social commerce, and brand consulting. Headquartered in Shanghai and serving clients globally, we bring hands-on China expertise and digital innovation to scale your brand's presence in one of the world's most lucrative markets. With a robust team of over 60 professionals, we have a proven track record of building, managing, and scaling international brands through holistic strategies and data-driven results. Choose Genuine for a seamless entry, sustained growth, and measurable success in China's complex commercial landscape.
Responsibilities
- Bachelor's degree or above, fluent in English as a working language, overseas study background preferred
- More than 3 years experience in a marketing or advertising company, specific brand management, online and offline marketing experience, overseas brand management experience is a plus
- Have a strong interest in alcohol products, or are a drinking enthusiast and are familiar with spirits, drinks and beverages
- Outgoing personality, strong communication skills and awareness of customer management, work initiative and responsibility, can be responsible for results
Qualifications
- Responsible for the brand marketing of European spirits brands in the Chinese market, coordinating and collaborating with platforms and brand parties, effectively coordinating internal resources, and ensuring the successful implementation of various marketing activities
- Establishing brand image through marketing communication means, including but not limited to online and offline marketing, account operations, promotion, etc
- Responsible for the annual rhythm planning and implementation of brand campaigns, marketing in conjunction with new product launches, hot spots and festivals, and developing offline and social media platform marketing campaigns such as Red
- Research and analysis of marketing and industry, collection of market data and feedback, formulation of targeted product and marketing promotion strategies, timely communication with internal teams, and improved store sales
- Regular meetings with brand participants ensure excellent customer satisfaction
Qualifications
We look forward to receiving your application and potentially welcoming you to our innovative team, where you'll have the opportunity to thrive professionally while contributing to exciting projects in one of the world's most promising markets.Ready to make your next career move a Genuine one?
Email us at jobs@genuine-asia.com to get started!
