Genuine Newsroom

In the Genuine Newsroom you will find the latest news about Genuine as well as all relevant information about our business and brand. 

If you are a journalist and would like to be included in our press mailings or wish to receive additional information just send us an email.

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Genuine in other media

Our experts regularly share their knowledge in other publications. You can find the latest interviews and articles here.

Singles Day 2022: More deals and more competition from Douyin
October 28, 2022
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Brand Building and Sales Acceleration – How to Localize for the Chinese Market
September 7, 2021
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Latest Genuine News

Get all the latest news about our company and experts as well as our work and clients plus other interesting content.

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Media Kit

Are you looking for more information about Genuine and its experts? Do you need pictures or our logos? Check out our Media Kit. Get all relevant information about Genuine and all important media assets with one click. Is something missing? We are glad to support you.

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we are

We at Genuine are a team of digital marketing and ecommerce experts. We are a global marketing enabler and full-service ecommerce partner.

Our story started in 2017 as a trusted partner for western brands which wanted to enter the Chinese ecommerce universe. We grew together with our clients' success.

Now Genuine is one of the leading ecommerce specialists for international brands in China and South East Asia. We support our clients from our offices in Berlin, Shanghai and Hong Kong.

we do

At Genuine we help international brands build and scale a successful ecommerce business across the complex Chinese and South East Asian markets.

We support our clients from strategizing to execution in China and SouthEast Asia, operating ecommerce stores, scaling marketing and sales.

Our clients at Genuine include industry leaders across various fields. We are proud that Genuine is a Five-Star recognized TP, Alibaba Tmall-Partner, and official enabler of other social media and ecommerce platforms such as, Douyin(TikTok), and many more.

it matters

Together with our clients and our partners we feel the importance and the impact of a fully connected world every day. At Genuine we see ourselves as bridge builders and enablers.

We not only connect brands with their customers but also the East with the West. Everyone at Genuine is driven by the idea of building a better understanding between cultures.

Our success proves us right. Genuine is now one of the fastest growing full-service ecommerce partners for international brands in China and South East Asia.

MEET OUR Management

Genuine Experts

Genuine is comprised of an enthusiastic collective of multinational digital natives, sharing the same panache and passion for brands, ecommerce and social media marketing alike and loaded with hands-on competence in China and South East Asia.

Our management is both Chinese and Western reflecting both cultures and having gained extensive experience in leading international organizations such as Alibaba, L'Oréal, and others. With more than 45 experts in the fields of ecommerce, social media marketing, influencer marketing, performance marketing, design and customer service, we strive to outperform our clients' competition.

more about us

Recognized expertise in international and local media

We like to share insights about the latest ecommerce and social media developments in China and South East Asia, especially when it comes to success drivers and innovative approaches within your industry. Find out more about Genuine in the media in our news section.

Frequently Asked Questions

Below you’ll find answers to the most common questions you may have on ecommerce in China and South East Asia for international brands. If you can’t find the answer you’re looking for, please contact us – we are glad to help.

I am already in China, but I am not satisfied with our ecommerce performance. What can Ido?
I am not yet in China, what ecommerce channels should I prioritize?
What synergies from my operations in China can I take to SouthEast Asia?
What does it mean to be a full-service provider?
Corporate Communications
Peter Bossecker

You could not find what you were looking for? Do you have questions about Genuine or our service topics? Do you want to write about  ecommerce in China and South  East Asia? Or do you want to reach out to one of our experts? Contact us and we will be happy to help you.

Phone: +86 183 2172 0164