To support Tarte’s China entry, GENUINE developed and executed a full-scale e-commerce strategy anchored in data and local insights. We launched and managed the brand’s Tmall flagship store, activated social campaigns to drive engagement, and continuously optimized performance based on real-time analytics. By translating Tarte’s clean beauty positioning into a localized digital presence, we built a strong foundation for growth in one of the world’s most dynamic beauty markets.
Tarte entered a crowded and unfamiliar market with limited local brand awareness and no previous e-commerce infrastructure in China. GENUINE stepped in with a market-specific strategy, facilitating local partnerships, customizing store content, and launching high-impact marketing initiatives. This combination of strategic groundwork and agile operations helped Tarte rapidly build relevance and customer loyalty on Tmall.
GENUINE launched and scaled Tarte’s presence on Tmall by executing a China-specific strategy that integrated operational setup, content localization, and local collaboration. These actions translated the brand’s core identity into a version relevant for Chinese consumers.
GENUINE designed a comprehensive launch plan focused on data, consumer behavior, and digital visibility. We localized Tarte’s offering for the Chinese beauty space and executed a targeted marketing program to establish the brand on Tmall. Here’s how:
GENUINE brought Tarte’s clean beauty message to life for Chinese consumers by localizing its brand story, optimizing e-commerce operations, and managing digital performance. The result was a smooth, data-informed market entry with fast traction on Tmall—and a scalable foundation for future growth.