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Your go-to resource for expert perspectives and market insights, to stand out in China's fast-paced market.
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General News
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July 11, 2025
February 19, 2025

LIVESTREAMING MEETS AI: THE RISE OF DIGITAL LIVESTREAMERS

General News
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July 4, 2025
February 19, 2025

THE RISE OF CHINA'S NATIONAL BRANDS

GENUINE in the media
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June 24, 2025
March 17, 2025

HANDELSBLATT: TELESHOPPING 2.0

GENUINE News
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June 24, 2025
February 19, 2025

85 DAYS IN: IS TIKTOK SHOP CHANGING E-COMMERCE IN GERMANY?

GENUINE News
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June 23, 2025
March 17, 2025

A PODCAST FROM SHANGHAI TO THE WORLD

GENUINE in the media
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June 23, 2025
March 17, 2025

WHY TEMU ISN’T THE BIGGEST THREAT - YET

GENUINE in the media
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June 1, 2025
March 17, 2025

NEW OPPORTUNITIES IN CHINA

GENUINE in the media
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July 17, 2023
February 19, 2025

CHINA’S E-COMMERCE GIANTS ARE TARGETING AMAZON IN EUROPE

GENUINE in the media
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June 29, 2023
February 19, 2025

A STRATEGIC ADD-ON TO CHINA?

FAQs

More questions? We have additional answers for you.

How can GENUINE help us succeed in the complex Chinese market?

We combine deep market expertise, data-driven strategies, hands-on execution and operational excellence to deliver measurable growth in China.

What platforms do you specialize in, and what results can we expect?

Tmall, JD, Douyin, RED, and WeChat – you name it, we excel in it. Many team members used to directly work at these companies and can give you valuable insider information for proven growth.

What makes GENUINE different from other agencies or TPs in China?

Our award-winning team, which has 10 years of experience and has sold 10 million products in 2023. We also offer full transparency, local expertise, tailored solutions and an extensive network, giving you access to top influencers like Pamela Reif and Austin Li - unlike others.

Can you help us with both market entry strategy and day-to-day operations?

Yes, we provide end-to-end services, from consulting to strategic market entry planning to full operational management and performance optimization.

How does GENUINE adapt our brand strategy to resonate with Chinese consumers?

We align your brand’s values with local preferences, leveraging cultural insights we gained over the past 10+ years, and platform-specific strategies that have proven successful.

Can you support offline retail expansion alongside e-commerce?

Absolutely. We bring brands into offline channels like Sam’s Club, luxury malls, and Watsons, and can launch flagship stores efficiently.