Genuine German is a pioneer in developing e-commerce sales channels for quality products from abroad in China. Since 2017, we are supporting mainly German companies from various industries in their e-commerce strategy and implementation. Today are customers come for all over the world.
We work with Western B2B clients to drive their future growth by providing them with a successful overview, entry and understanding of the complex Chinese B2B market - smoothly, reliably, transparently, and honestly.
As a cohesive team of digital natives, we leverage our hands-on China expertise and local infrastructure to provide Western brands in China and Asia with rapid access and measurable results. Our clients value us as a dynamic and reliable one-stop distribution partner (all from one source) for their business expansion in one of the most promising markets. Our holistic approach to long-term brand building and our close ties to local distribution channels ensure our clients' market share in China.
Since 2017, we as GENUINE work with companies to transform sales and marketing to digital, avoiding paper work, avoiding endless touchpoints and avoiding manual credit. Online catalogues with personalized recommendations, web chat or video calls with experts, as well as online “how-to” videos help to produce better results with following:
B2B products, that are easy to understand, widely used, customizable, easy to transport, competitively priced, and sold on a trustworthy platform can be sold most successfully and with highest consumer satisfaction, on e-commerce. (Measured by Product retour rates)
Products that can be customized to the buyers’ needs are very attractive to B2B online buyers. We have observed that the lighter the product and the easier to transport, the higher is the sales rate of the product. However, B2B byers compare prices and features efficiently online and are extremely cost sensitive. In addition, in China sales via reputable e-commerce platforms provide more trust in the whole online transaction (compared to sourcing from a vendor’s webpage).
In China products that require a lot of explanation or are difficult to use may require more in-person introduction, in these cases e-commerce is successfully used to attract awareness, the close of the sales deal is then fullfilled offline.
Sanitizers, disinfectants, and cleaning equipment are necessary for many businesses
Items such as printer paper, ink cartridges, and toners
Products such as masks, gloves, and face shields have been in high demand due to the ongoing COVID-19 pandemic
Products such as machinery parts, industrial tools and equipment which are essential for many businesses
Computer hardware, software, and networking equipment, especially for businesses that require remote work and digital communication
Food and beverage products for restaurants, canteens und hotels
"The Chinese market is a great opportunity, but difficult to enter and manage. We have experienced enough challenges to understand what works and what doesn't. That's why we prefer to generate sustainable growth based on realistic assumptions."
Customers are accustomed to online B2C sales channels, which companies have been perfecting for years, and the expectation to industrials to perform the same user-friendly experience across B2B platforms still fall short.
Online interactions have increased during COVID-19 as face-to-face interactions were forced to decrease. Many statistics show, this shift is to become permanent, B2C and B2B buyers have become accustomed to researching products, placing orders and tracking packages online.
Meanwhile customers see some common success factors for digitalization including a clear focus on impact, employee buy-in, cross-functional collaboration, and a detailed implementation plan.
To remain competitive and develop new business areas, it is necessary to follow five essential steps to a successful E-Commerce transformation.
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"For industrial companies and as a trading marketplace, online presence is becoming increasingly relevant - with GENUINE we have a reliable partner on our side."
Contact us to kick-off your success in China e-commerce!
Genuine is a leading Shanghai-based agency that specializes in bridging brands and Chinese commerce. We provide hassle-free, responsive, and dependable services to facilitate a swift entry and soft landing into the complex Chinese market. With our team of digital natives and extensive expertise in China, we offer a holistic approach to long-term brand building and strong ties to local sales channels.
