Turn your Social Media Fans into Paying Customers with our Social Media Strategies

Combined with our deep e-commerce know-how, we help brands improve their brand awareness and reach on social media in China. We're bringing together our distinctive capabilities in e-commerce operations with our full stack of digital marketing offerings to hyper-personalize and scale digital commerce transformation, making our firm and our clients in China at the forefront of the new era of e-commerce in China.

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Your Expert
Lewis Liu

What we're doing

We are a full-service marketing agency specializing in social media and influencer marketing. Delivering scalable and measurable results, our expert team of social media marketers has helped many international brands launch their social media presence and grow their follower base in China.

Social Media Strategy

Building an effective social media strategy for your brand and converting your social media fans into paying customers. We help you set the right priorities within your social media budget.

Influencer Marketing

Selecting the right influencers for your campaigns in order to maximize effectiveness and increase your ROI. We identify and select KOLs, KOCs, online celebrities, and execute your KOL marketing campaigns in China.

Social Ads Setup

Setting up your performance marketing ads-account on your relevant channels and supporting the actual campaign execution.

Social Content Marketing

Running your own social media brand accounts including content calendar, copywriting, creative design and performance reviews.

"The success of Cosnova was only possible because we have an incredibly strong team, but also thanks to our reliable agency GENUINE."

Elisa Boldt
Former Senior Business Development Manager China at Cosnova

How we're doing it

Understanding the brand

At GENUINE, we are also dedicated to helping brands reach their full potential in the Chinese market. Our team understands the importance of building a strong brand, as well as the right storytelling of the brand.

We believe that every brand is unique and has its own identity like a human being. Therefore, we only offer customized marketing solutions together with our brand partners, and work closely with them to develop marketing strategies that align with the brand's goals and values.

Data-based Analytical Approach

One of GENUINE's core strengths is our ability to make data-based decisions. We believe that marketing decisions should be informed by real-time data and insights.

By leveraging a range of advanced analytics tools, we collect and analyze data about your target audience, your competitors, and your overall market. Through this data-driven approach, we can help your brand maximize marketing ROI and achieve long-term success.

Strong Cooperation Network

As part of our commitment to providing the highest level of service to our clients, we have developed a strong cooperation network. This network includes top influencers such as Austin Li (李佳琦), Pamela Reif (魔鬼帕梅拉), and Afu Thomas (阿福) , as well as media outlets and other key players in the Chinese market, giving us unparalleled access to targeted audiences and opportunities for strategic partnerships.

By leveraging our network, we can help your brand reach your ideal customers and build lasting relationships with partners that share your vision and values.

Real-time dashboard tracking and timely reporting

We understand that monitoring and reporting are critical aspects of any successful marketing strategies and campaigns. That's why we constantly monitor marketing dashboards and relevant KPIs closely and keep our brand partners informed.

In parallel to our marketing services and operations, we also provide brand partners with a comprehensive overview of your campaign performance, including key metrics such as engagement, conversions, and ROI. We believe that timely reporting will enable our brand to make the most informed decision and step their growth up to the next level.

Our close relationships to Tier-1 KOLs, and celebrities make us your asset

Austin Li 李佳琦

Austin Li, a.k.a. Li Jia Qi, the "lipstick king" of China, is a highly successful live streamer and influencer who has revolutionized the e-commerce industry. With his expert sales skills and engaging personality, he has amassed millions of loyal followers and has become a major player in the cosmetics market.

His innovative approach to marketing and sales has made him a trailblazer in the world of online retail. GENUINE has established a direct partnership with Austin Li, and we have a proven track record of successful collaborations with him on behalf of our client brands.

Pamela Reif 魔鬼帕梅拉

Pamela Reif is a well-known German influencer and fitness model who has built a thriving brand around health and wellness. With millions of followers on social media, she has established herself as a trusted authority on all things fitness-related.

She has become a sought-after collaborator and influencer through her successful partnerships with major fitness and lifestyle brands. She is also the brand ambassador for our client brand Cosnova (including sub-brands essence and CATRICE) in China, with nearly 15 million followers on Douyin alone (by April 2023).

Afu Thomas Derksen 阿福

Thomas Derksen (a.k.a. Afu Thomas) is a well-known influencer in the e-commerce and digital marketing space. With a strong online presence (10 million + followers in China) and a deep understanding of Chinese culture, Afu Thomas has become a trusted KOL and one of the most well-known German KOLs for Chinese-speaking audiences worldwide.

His partnerships with major German brands and his engaging personality have made him the choice for companies looking to drive traffic in China.

You're in good company

Leading global organisations across various categories trust us in accelerating their brands in China.

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Contact us to kick-off your success in China e-commerce!

Lewis Liu
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