STRATEGIC PARTNERSHIP FOR CHINA’S DIGITAL MARKET
Through this cooperation, Melchers is able to further extend its services toward e-commerce. At the same time, we at GENUINE benefit from Melchers’ more than 200 years of experience and its deep roots in China. Together, we are building a strong alliance that opens up new opportunities for international brands in one of the world’s most dynamic consumer markets.
COMPLEMENTARY STRENGTHS
We bring expertise in brand management, social media, and e-commerce. Melchers adds its integrated retail and trading services, established in China for decades. The result is a close alignment of digital and operational capabilities – a combination designed to ensure the sustainable success of brands in China.
STATEMENTS ON THE PARTNERSHIP
“A match made in Shanghai,” is how Anton Melchers, CEO of Melchers in China, describes the cooperation, emphasizing the cultural fit and the “obvious match” of both companies.
Damian Maib, Founder and Managing Director of GENUINE, adds: “With its more than 200 years of experience and its long history in China, Melchers is the ideal partner for Genuine’s innovative approach for brands to compete in the rapidly growing digital economy in China. This strategic decision will enable us to offer a new dimension of scale to our existing and new clients. We are looking forward to working with Anton and the whole Melchers Group to unfold the full potential of both companies’ capabilities and competencies."
Read the full article here: “Morning Briefing”, E-Tailment, 12.05.2023 or on the Melchers Website
