STRATEGIC PARTNERSHIP FOR CHINA’S DIGITAL MARKET
Through its investment in GENUINE German GmbH, Melchers aims to expand its activities and market position in the Chinese e-commerce landscape. Both companies, German and highly active in China, plan to combine their service offerings to build a strategic partnership.
COMPLEMENTARY STRENGTHS
GENUINE specializes in working with international brands in China, particularly in e-commerce and social media. Melchers, in turn, brings its integrated retail services in China through its subsidiaries.The partnership reflects a strong alignment of digital and operational capabilities, geared toward helping international brands thrive in China’s competitive consumer market.
Read the full article here: “Morning Briefing”, E-Tailment, 12.05.2023
