ORIGIN AND HISTORY
Douyin was launched by ByteDance in 2016 for the Chinese market. It offers similar functions to TikTok but is tailored specifically for China, with advanced e-commerce integrations and livestream features that allow seamless in-app purchasing.
TARGET AUDIENCE
Douyin is used by a wide range of people, from teenagers to working professionals. Users are trend-conscious, open to discovering new products, and expect a seamless blend of entertainment and shopping.
MARKET OPPORTUNITIES
For many Western brands, Douyin offers a direct path to reach Chinese consumers, especially during major shopping festivals like 618 and Double Eleven. At the same time, there is room for new brands to stand out with creative approaches and authentic content.
HOW GENUINE SUPPORTS YOU
GENUINE supports you from the first strategy to daily operations. We give your brand access to Douyin’s full potential by setting up your shop, creating content and commerce strategies, and managing campaigns and livestreams with the right creators. This ensures visibility, growth, and long-term success in a fast-changing social commerce environment.
