Sharing insights on TikTok Shop and brand success in China
As an agency based in China, we at GENUINE were proud to contribute our perspective to the dialogue between German and Chinese business leaders. Successful German brands in China are those that adapt quickly, understand local needs, and turn their learnings from China into global strategies. These same principles shape our daily work at GENUINE.
German brands on the ground in China
Several well-known German brands took part in the event, including Jean & Len, reflecting the growing interest in China’s dynamic retail landscape.
We were also delighted to welcome Philip Hitschler-Becker from hitschies in Shanghai. He plans to integrate the insights from his visit directly into upcoming TikTok Shop campaigns. His visit once again showed how the exchange between China and Germany can inspire new ideas.
Cultural exchange and collaboration
In addition to the business discussions, Discover Germany 2025 offered visitors a look into German culture through food, design, music, and interactive activities. It provided a space for direct dialogue between companies and consumers, connecting both markets on a personal level.
Strengthening the bridge between Germany and China
Events like Discover Germany underline the growing collaboration between German and Chinese brands. For us at GENUINE, it was a valuable opportunity to contribute to this dialogue and to see how cross-market learning continues to shape the future of commerce.
