ORIGIN AND HISTORY
Following the success of Kuaishou in China, Kwai was launched internationally by Kuaishou Technology to bring its short-video and live-streaming capabilities to global markets. It has quickly gained popularity in regions where mobile-first internet users are looking for entertainment and shopping options.
TARGET AUDIENCE
Kwai’s audience includes young users in emerging markets who engage with short-form video content and enjoy discovering products and entertainment through the app.
BRANDS ON KWAI AND OPPORTUNITIES
Various brands in beauty, fashion, and electronics sectors use Kwai for marketing through creator-led content and live streams. The platform offers opportunities for brands aiming to reach new audiences in fast-growing international markets.
HOW GENUINE SUPPORTS YOU
GENUINE supports you from the first strategy to daily operations. We give your brand access to Kwai’s full potential by setting up your shop, creating content and commerce strategies, and managing campaigns and livestreams with the right creators. This ensures visibility, growth, and long-term success in a fast-changing social commerce environment.
