Connecting Cultures and Business
ThomasDerksen, known to millions as “Afu Thomas”, has become a digital ambassador for China-Germany relations. Originally from Marienheide, Germany, Derksen now lives in Shanghai and co-hosts the podcast Made in China with Damian Maib, a Cologne-based China consultant. Their mission: to demystify the Chinese market for German and international audiences.
In their episodes, the two discuss market entry strategies, business culture, and current developments with prominent guests. Derksen brings the influencer perspective with over a million followers, while Maib contributes years of experience helping companies navigate the Chinese market and consumer expectations.
Why This Podcast Matters
As many businesses from North Rhine-Westphalia – especially the Oberberg region – seek opportunities in China, Made in China offers timely insights. Topics range from regulatory hurdles to e-commerce trends and cultural misunderstandings. Their goal is to prepare European companies to succeed in a highly competitive but opportunity-rich environment.
Derksen’s own story, from studying in Bochum and Shanghai to becoming one of China’s most recognizable German influencers, adds a personal touch. Meanwhile, Maib’s firm assists firms in various industries in entering the Chinese market.
Together,they humanize international business relations – one episode at a time.
Read the full article here: “Der Marienheider Thomas Derksen betreibt in Shanghai erfolgreichen Podcast”, Kölner Stadt-Anzeiger, 15.02.2024