ORIGIN AND HISTORY
Founded in 2015 by Colin Huang, Pinduoduo grew rapidly by using social sharing and group buying models, encouraging users to invite friends to purchase together for better deals. It is now one of China’s top e-commerce platforms by user base.
TARGET AUDIENCE
Pinduoduo is popular among price-sensitive consumers, particularly in lower-tier cities and rural areas, who are looking for value and enjoy the social element of shopping with family and friends.
MARKET OPPORTUNITIES
Pinduoduo continues to grow as one of China’s leading platforms for affordable shopping. Its focus on social commerce and interactive features offers brands the opportunity to reach new demographics and expand in markets that are less saturated than tier-one cities.
HOW GENUINE SUPPORTS YOU
GENUINE supports you from the first strategy to daily operations. We give your brand access to Pinduoduo’s full potential by setting up your shop, creating content and commerce strategies, and managing campaigns and livestreams with the right creators. This ensures visibility, growth, and long-term success in a fast-changing social commerce environment.
