ORIGIN AND HISTORY
Founded by Richard Liu in 2004, JD.com started as an online electronics store and rapidly expanded into a comprehensive e-commerce platform. The company is known for its self-operated logistics network, which enables same-day and next-day delivery across China.
TARGET AUDIENCE
JD.com attracts customers who value authentic products and fast, dependable delivery. The platform is popular among middle-class consumers in urban areas, as well as professionals looking for a seamless shopping experience.
MARKET OPPORTUNITIES
JD.com is especially strong in categories such as electronics, appliances, and lifestyle products. Its logistics expertise and reputation for authenticity make it a key platform for brands that want to build trust and scale sustainably in China.
HOW GENUINE SUPPORTS YOU
GENUINE supports you from the first strategy to daily operations. We give your brand access to JD.com’s full potential by setting up your shop, creating content and commerce strategies, and managing campaigns and livestreams with the right creators. This ensures visibility, growth, and long-term success in a fast-changing social commerce environment.
