ORIGIN AND HISTORY
TikTok was launched by ByteDance in 2016 as the international version of Douyin. It quickly gained popularity, first with dance and music videos, later expanding to tutorials, educational content, and product showcases. Today, TikTok is active in over 150 countries and is one of the most downloaded apps worldwide.
TARGET AUDIENCE
TikTok’s audience is primarily between 16 and 34 years old, global, active, open to new brands, and ready to shop directly through videos. They are inspired by trends and value authentic, engaging content.
MARKET OPPORTUNITIES
The platform is not saturated, leaving room for niche products and authentic content strategies to succeed. Brands that understand the community-driven nature of TikTok can leverage it as a powerful sales and engagement channel.
HOW GENUINE SUPPORTS YOU
GENUINE supports you from the first strategy to daily operations. We give your brand access to TikTok’s full potential by setting up your shop, creating content and commerce strategies, and managing campaigns and livestreams with the right creators. This ensures visibility, growth, and long-term success in a fast-changing social commerce environment.
