A FRESH CHAPTER IN SOCIAL COMMERCE
TikTok Shop is no longer just a feature — it’s becoming the heart of a new shopping experience. At GENUINE, we’ve believed in the power of Social Commerce long before it became a buzzword. With the platform’s official debut in Germany, we had the chance to turn that belief into action.
Partnering closely with TikTok, our team helped brands step into this space with confidence. From the early morning go-lives to late-night prep in the livestream studio, our mission was clear: make every moment count.
Whether on the OMR main stage or behind the scenes, we supported dozens of brands in creating livestreams that weren’t just content—they were full-fledged brand experiences. Our approach combined real-time execution with strategic storytelling, turning TikTok Shop into a real-time showcase for products and personalities.
OMR HIGHLIGHTS AND FIRST WINS
At the OMR Festival in Hamburg, we brought energy and experience directly to the TikTok booth. In just three days, we supported multiple livestreams, helping brands like hitschler International GmbH & Co. KG and OMNi-BiOTiC® by Institut AllergoSan connect with thousands of viewers.
These sessions weren’t just about views—they sparked real engagement, real questions, and real-time conversions. Our activation with OMNi-BiOTiC® even transformed 90 minutes of livestreaming into what felt like seconds, thanks to the energy from the community.
We’re especially grateful for the trust of our clients and the incredible collaboration with the TikTok Shop team. The positive response, the buzz, and the shared excitement have been a clear sign: this is only the beginning.
LOOKING AHEAD
As we move forward, our focus remains unchanged—helping brands succeed through meaningful interactions and measurable impact. With TikTok Shop, the rules of e-commerce are being rewritten, and we’re proud to help shape what’s next.
Follow us as the journey continues. We’re just getting started.
