GENUINE X VILLEROY & BOCH

VILLEROY & BOCH: A GERMAN HERITAGE BRAND LANDS A HUGE SUCCESS IN CHINA

Villeroy & Boch teamed up with GENUINE to restructure their China e-commerce approach. Together, we built an insight-driven strategy that addressed conversion issues, clarified product focus, and reinforced the brand’s unique identity through content and advertising.

Services Scope:

E-commerce Operations

Market Research

Competitive Benchmarking

Social Marketing

Management Summary

Villeroy & Boch’s entry into China’s e-commerce market required a balance of tradition and innovation. GENUINE audited the brand’s existing digital performance, identified weak points across channels, and crafted a strategy that elevated both store performance and brand recognition. From WeChat content to platform operations, we delivered actionable results.

Challenges

Intense competition from local lifestyle and homeware brands
Weak conversion rates in the Bathroom & Wellness segment
Inefficient use of paid traffic on key platforms
Unfocused product offering slowing decision-making

Genuine solutions

Conducted category and price-segment analysis to streamline focus
Refined ad strategy and campaign execution to increase traffic effectiveness
Localized brand messaging through tailored WeChat content
Audited and optimized store operations on Tmall and JD

What our clients say

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CHALLENGES & SOLUTIONS

Villeroy & Boch struggled to achieve digital traction in China due to underperforming traffic campaigns, complex product structures, and local competition. GENUINE addressed these with a sharp strategic focus—benchmarking competitors, clarifying product priorities, and enhancing brand messaging across platforms. The result: improved conversion and a clearer, more compelling brand presence online.

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E-COMMERCE STRATEGY & PERFORMANCE OPTIMIZATION

GENUINE structured Villeroy & Boch’s digital growth by auditing performance, aligning product and price strategy, and reworking advertising and brand communication. This improved digital operations and future readiness.

HOW WE MADE IT

GENUINE developed a performance-led strategy aligning Villeroy & Boch’s premium brand identity with local market dynamics. From category insights to paid media and social storytelling, we crafted a growth-focused approach adapted to China’s digital ecosystem. Here’s how we did it:

Step 1

STRATEGY DEVELOPMENT

Partnering with local stakeholders helped bridge cultural barriers and sharpened Villeroy & Boch’s positioning in China’s competitive market.

Step 2

IMPLEMENTATION & MONITORING

We rolled out the strategy with continuous tracking, allowing agile adjustments to traffic, content, and conversion mechanics.

Step 3

RESULTS & OUTLOOK

Through performance-driven execution, Villeroy & Boch increased its footprint and growth trajectory in China. The approach created long-term digital resilience.

Step 4

CONCLUSION

With clear focus and local adaptation, the brand solidified its relevance and maintained growth in a fast-evolving digital retail environment.

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TAKE AWAYS

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GENUINE supported Villeroy & Boch in overcoming early e-commerce inefficiencies through data-backed strategy, precise digital execution, and content that resonated with Chinese consumers. The collaboration laid the groundwork for long-term brand growth across major platforms.

Unlock your full potential in China

Join forces with GENUINE and let our proven methods give you a competitive edge in the complex Chinese market.

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References

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