GENUINE AT WPP OUTBOUND FORUM: CHINESE BRANDS GOING GLOBAL

GENUINE joined the WPP Outbound Forum in Shenzhen alongside Meta, Chris Tung and WPP experts. With 200 clients in the room and 170,000 viewers online, the event highlighted both the opportunities and the challenges for Chinese brands going global.

GENUINE News

Our colleague Wenjing represented GENUINE on stage, sharing our perspective as social commerce experts and contributing to a lively panel discussion.

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Wenjing Liu on stage at the WPP Outbound Forum in Shenzhen

GOING GLOBAL: EASIER THAN EVER, HARDER THAN EVER

A key theme from the forum was the paradox of globalization today: expanding abroad has never been easier, yet turning that step into lasting success has never been harder. Access to international markets is open, but competition is intense and consumer trust is difficult to earn.

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A NEW PLAYBOOK IS NEEDED

The consensus was clear: Chinese brands cannot rely on old strategies when going global. A new playbook is needed, one that reflects today’s realities of fast-changing consumer expectations, digital-first experiences and diverse cultural landscapes.

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GENUINE’S PERSPECTIVE

For us at GENUINE, it was a real honor to take part in this forum and to stand alongside WPP. The partnership with the world’s largest marketing agency is something we truly value, and it shows the trust in our role as social commerce experts.

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