Live streaming at the TikTok booth
Our presence at this year's festival brought us right into the center of the action. We set up our full production environment directly at the TikTok booth in Hall A1. In collaboration with brands like SharkNinja, L’Oréal, and Elotrans, we hosted live streams straight from the event floor. Visitors in Hamburg experienced the production live while the TikTok community joined the action in real-time.
Packed room for our Masterclass
A major highlight of our program was our masterclass in front of around two hundred attendees. Our Managing Directors Sebastian Gilles and Moritz Pretzell took the stage together with Stephanie Vanderplank-Jones from Philips. They shared our tactical playbook on how we scaled Philips into the number one TikTok Shop in the electronics category, focusing on day-to-day operations and logistics.
Driving insights for the European market
We also brought our perspectives to the main stages of the festival. Damian Maib joined a panel on the Purple Stage to discuss how Asian marketing dynamics are reshaping the European retail landscape. At the TikTok booth, he also analyzed the shift toward discovery commerce alongside industry experts. The great feedback showed just how relevant these topics are right now.
An inspiring wrap-up and thank you
These busy days in Hamburg have shown us once again how quickly the world of social commerce is evolving and how much potential lies ahead. We truly enjoyed being part of the event and sharing our insights with the community. A huge thank you goes out to our entire team, our partners, and everyone who joined our sessions or stopped by the booth. We are already looking forward to next year.
Image Credits: Photos by Alex / GENUINE
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