#176 – From Scratch to Success: Everything you need to know to start on TikTok Shop (German)

Today we’re going back to the roots.

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Back when the podcast was still called Marketing Made in China, we did plenty of deep dives into how marketing, e-commerce, and social media work in China. Today, we’re doing just that again, focusing on a topic that’s already huge in China and just beginning to take off in Germany: TikTok Shop.

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Damian shares how he first heard about Douyin, how the whole thing developed in China, and why the platform has now become indispensable. We talk about what works differently in China compared to Germany, how brands here can get started, and which mistakes to avoid in the beginning.

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We cover product categories that perform especially well, how to collaborate with influencers, and the opportunities TikTok is currently offering with discounts and promotions.

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If you’re still considering starting with TikTok Shop, if you’ve already begun, or if you’re simply curious, this episode is a must-listen.

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