#177 – Philip Hitschler-Becker: hitschies on TikTok, in Korea, and soon in China? (German)

Today’s episode is colorful, loud, and tasty. Our guest is Philip Hitschler-Becker, CEO of hitschies and one of the few entrepreneurs who truly makes business look like fun.

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We’ve known Philip for quite a while and have met him repeatedly at events like OMR. Now we finally managed to get him on the podcast – and who knows, maybe soon in Shanghai too!?

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Of course, we talk about the sweets everyone knows: sour dragon tongues, flying saucers, the original hitschies. But there’s much more.

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How do you turn a family business from Hürth into one of the best-known creator brands in Germany?

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Why does social media work for some brands but not for others?

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And how exactly did TikTok Shop become a success story for hitschies?

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Philip shares how he took over the family business in the fourth generation, why he suddenly stepped in front of the camera as CEO, and what personal branding has to do with building trust.

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And yes, we also talk about a breakfast cereal flavored with dragon tongues. And a brightly colored hitschies Porsche.

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Definitely worth a listen!