#194 – Why 2025 Was a Turning Point for China’s Tourism Industry – Cecilia Qin, Vice President at Trip.com

In this episode, we speak with Cecilia Qin, Vice President at Trip.com, about why 2025 marks a turning point for China’s tourism industry.

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Cecilia explains how China’s travel market is shifting away from a model driven mainly by domestic demand toward a much more global outlook. She shares what Trip.com sees in its data: Chinese travelers are going farther, staying longer, and looking for deeper, more meaningful experiences. At the same time, inbound tourism to China is recovering quickly, supported by visa-free policies, improved services, and a growing focus on international guests.

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We also talk about how technology is changing travel. From AI-powered trip planning to partnerships with cities and regions, Cecilia describes how Trip.com is evolving from a booking platform into a travel partner.

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Und with that, we wrap up the year 2025.
We wish everyone a happy and healthy New Year.
We’ll be back with new episodes in January.