Social commerce in China is unique in its integration of social media and e-commerce. It provides consumers with a convenient, interactive, and social shopping experience, from livestreaming, social sharing, and group buying. The trend is driven by China's tech-savvy consumers who value convenience and social recommendations in their purchasing decisions.
Brands need a strong social media presence, engaging content, and influencer marketing to succeed in China's social commerce landscape. Key social commerce platforms in China include Douyin (TikTok), Kuaishou, and WeChat. The boom of social commerce presents new opportunities for brands, whether they are established or new to China.
We provide comprehensive solutions to help businesses succeed in the fast-growing social commerce market. We specialize in KOL selection and recommendation, product seeding, KOL livestream setup, in-store livestream, and social commerce store setup and operation. Our experienced team delivers data-driven insights and tailored strategies to help our clients reach and engage with their target audience, driving sales and brand growth.
We are one of the first companies in Germany to be certified as an official Douyin partner by Douyin's parent company Bytedance. With years of track record and successful cooperation with global brands. Trusted by many winning brands, such as Cosnova, Borco, and Playmobil.
Our management and operations team has been working with Douyin since Day 1, helping our clients to assess, strategize, and implement analytics-driven e-commerce and marketing solutions.
We build a unique network with China's largest KOLs and maintain long-standing/exclusive partnerships with top KOLs such as Austin Li, Pamela Reif, Afu Thomas (link to their websites or news page) and many more.
As a leading e-commerce enabler, we also operate our own multi-brand store on Douyin. We enable our brand partners to market their products without having their own flagship store.
Data-driven marketing analytics and consistent KPI tracking to deliver the best performance. Access to Douyin backend data platform to track and filter the best performers for your brand.
In-store livestreams & short videos produced in GENUINE’s self-owned studios at German Center.
Contact us to kick-off your success in China e-commerce!