Douyin and Beyond: Thriving in China's Social Shopping Environment

Social commerce in China is unique in its integration of social media and e-commerce. It provides consumers with a convenient, interactive, and social shopping experience, from livestreaming, social sharing, and group buying. The trend is driven by China's tech-savvy consumers who value convenience and social recommendations in their purchasing decisions.

Brands need a strong social media presence, engaging content, and influencer marketing to succeed in China's social commerce landscape. Key social commerce platforms in China include Douyin (TikTok), Kuaishou, and WeChat. The boom of social commerce presents new opportunities for brands, whether they are established or new to China.

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Your Expert
Lewis Liu

What we do

We provide comprehensive solutions to help businesses succeed in the fast-growing social commerce market. We specialize in KOL selection and recommendation, product seeding, KOL livestream setup, in-store livestream, and social commerce store setup and operation. Our experienced team delivers data-driven insights and tailored strategies to help our clients reach and engage with their target audience, driving sales and brand growth.

KOL Selection and Cooperation

We build bridges between brands and top KOLs to amplify brands' exposure and sales performance on social commerce platforms. Using advanced data analytics and industry expertise, we help brands identify the most suitable KOLs for their target audience and enable win-win cooperation to best leverage those partnerships.

Product Seeding Acceleration

We empower brands to increase product exposure and generate buzz by strategically placing their products in the hands of KOLs/KOCs on impactful platforms. Our team uses data-driven insights and industry expertise to ensure that each product seeding campaign is tailored to meet the unique needs and goals of our clients.

KOL Livestream Coordination

We help brands reach and engage with their target audience by working with experienced KOLs to create high-quality livestream content on popular Chinese social commerce platforms (e,g, Douyin). Our team provides end-to-end support to ensure that each livestream is a success.

In-store Livestream Setup

We support brands leverage the power of livestreaming to drive traffic and sales by setting up in-store livestream events that showcase their products and offerings. Our team handles everything from equipment setup and technical support to post-livestream evaluation and reporting, ensuring that each livestream is professional, engaging, and tailored to the unique needs of our clients.

Social Commerce Store Setup and Operation

We help brands establish and manage their online stores on popular Chinese social commerce platforms, providing end-to-end support for everything from store design and product listing to payment processing and customer service. Brands also have the option to list their products on Genuine's self-owned Douyin stores, giving brands the opportunity to test the market in China's fast-growing social commerce landscape.

Social Commerce Strategy Consulting

We provide businesses in China with a roadmap for store expansion planning, P&L projection, and market insights consultation. Our experienced team helps brands identify growth opportunities and develop comprehensive strategies to succeed in the competitive social commerce landscape. We leverage data analytics and industry expertise to provide tailored recommendations on platform selection, audience targeting, content creation, and influencer partnerships. Our services help our clients achieve their business goals and optimize their social commerce operations.

Douyin as Your Main Social-Commerce Catalyst

Fastest-growing social commerce disrupter in China
759 Million Monthly Active Users (by Dec 2022)
1.41 Trillion Gross Merchandising Volume (GMV) in 2022
76% Year over Year Growth

Why choosing GENUINE as your Douyin Partner in China?

Certified Douyin Partner with Proven Track Record

We are one of the first companies in Germany to be certified as an official Douyin partner by Douyin's parent company Bytedance. With years of track record and successful cooperation with global brands. Trusted by many winning brands, such as Cosnova, Borco, and Playmobil.

Expert Team

Our management and operations team has been working with Douyin since Day 1, helping our clients to assess, strategize, and implement analytics-driven e-commerce and marketing solutions.

Strong Network

We build a unique network with China's largest KOLs and maintain long-standing/exclusive partnerships with top KOLs such as Austin Li, Pamela Reif, Afu Thomas (link to their websites or news page) and many more.

GENUINE Self-owned Douyin Store

As a leading e-commerce enabler, we also operate our own multi-brand store on Douyin. We enable our brand partners to market their products without having their own flagship store.

Complete Database & Analytics

Data-driven marketing analytics and consistent KPI tracking to deliver the best performance. Access to Douyin backend data platform to track and filter the best performers for your brand.

Own Live-Stream Studio

In-store livestreams & short videos produced in GENUINE’s self-owned studios at German Center.

You're in good company

Leading global organisations across various categories trust us in accelerating their brands in China.

Book a free discovery session with us!

Contact us to kick-off your success in China e-commerce!

Lewis Liu
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