E-Commerce Operations

As a full-service China e-commerce enabler, Genuine helps brands enter and thrive on Chinese e-commerce platforms. In particular, we have specialized expertise in Tmall, Douyin and JD, providing brands with tailored e-commerce solutions, store setup, operations, marketing and other related services.

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Your Expert

Lewis Liu

Associate

What we do

Our team of local and global experts draws on first-hand experience from professional store operations to support brands thrive and seize opportunities in the new digital era, using analytics and state-of-art operational strategies. We offer a comprehensive set of services including:

Store Application & Setup

We help our clients to set up stores on Chinese e-commerce platforms, establish an online e-commerce infrastructure and provide assistance throughout the whole application process. Our experience and network not only helps you avoid making detours during application, but also helps you identify the sweet spot to start off your business.

Daily Store Operations

We bring visitors to the store and driving conversion rate, including performance marketing campaign planning, KPI-driven on-platform marketing, such as keyword bidding optimization and banner ads. We also ensure smooth communication with Alibaba and functional communication with your team.

Design & Banner

We design the store layout and optimize it for conversions along with user experience. We also help international brands adapt their branding and product offerings to the Chinese market, including product registration, translation of product descriptions and creation of marketing materials in Chinese.

Customer Service

Exceptional customer service is a critical part to the success on Tmall. We take care of this by offering comprehensive support to brands which includes responding to customer inquiries, managing complaints and returns, as well as processing refunds. Our expert customer service support ensures that brands can maintain a positive reputation and build customer loyalty on Tmall.

Analytics & Reporting

Understanding the needs of many businesses and the high level of synergy we can achieve with our partners, we provide regular reporting to help our clients understand their online store's performance, including website traffic, sales data, as well as latest market dynamics and customer behavior.

Order fulfillment and logistics

We understand what a resilient and flexible supply chain means to your business and the effort required to achieve it. That is why we help brands manage their inventory and fulfil orders on your e-commerce platforms, including handling shipping and logistics within China, managing inventory levels, tracking stock levels and clearing customs at the border.

Partner with us as your China TP provider and unlock your growth potential starting today!

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Why Choosing GENUINE as your Tmall Partner (TP)

Chinese Speed, German Quality, Global Relevance for best results

Strong team of global experts with deep management know-how on the ground to tailor your China strategy

German quality in project delivery, store management and execution as part of our company's DNA

Choice of many clients around the world from Asia, Europe to America

Strong network, Proximity to the market to power your business

Network of sales channels and key decision makers to accelerate your success

Fully digitalized partner to make effective, data-driven decisions and release full growth potential

Flexible payment and billing solutions from our Berlin and Shanghai offices

E-Commerce Operations

What we do

Store Application & Setup

Daily Store Operations

Design & Banner

Customer Service

Analytics & Reporting

Order fulfillment and logistics

Why Choosing GENUINE as your Tmall Partner (TP)

Chinese Speed, German Quality, Global Relevance for best results

Strong network, Proximity to the market to power your business

You're in good company

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