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KUAISHOU – EXPANDING YOUR BRAND’S REACH IN CHINA

Kuaishou is one of China’s largest short-video platforms, especially popular in smaller cities and rural areas. The platform combines entertainment with direct sales, giving brands the opportunity to reach new audiences.
GENUINE Know-how

ORIGIN AND HISTORY

Founded in 2011, Kuaishou developed into a short-video app in 2013 and quickly gained traction. Today, millions of people use Kuaishou daily to share videos, watch livestreams, and shop directly through the platform.

TARGET AUDIENCE

Kuaishou’s user base is broad, covering regions that many other platforms do not reach as effectively. Users value authentic content, straightforward product presentations, and simple purchase processes.

MARKET OPPORTUNITIES

Kuaishou gives brands the chance to connect with audiences in regions often underserved by other platforms. Companies that use authentic approaches and adapt to local communities can build strong trust and expand their reach effectively.

HOW GENUINE SUPPORTS YOU

GENUINE supports you from the first strategy to daily operations. We give your brand access to Kuaishou’s full potential by setting up your shop, creating content and commerce strategies, and managing campaigns and livestreams with the right creators. This ensures visibility, growth, and long-term success in a fast-changing social commerce environment.

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