ORIGIN AND HISTORY
Founded in 2013 by Charlwin Mao and Miranda Qu, Xiaohongshu started as a platform for sharing overseas shopping experiences and has evolved into a powerful lifestyle community and shopping platform, especially popular for beauty, fashion, and wellness.
TARGET AUDIENCE
The platform primarily attracts young, urban women in China, including students and young professionals, who are interested in beauty, fashion, and lifestyle content and are influenced by peer reviews and authentic user-generated content.
MARKET OPPORTUNITIES
Xiaohongshu offers strong opportunities for building brand awareness and trust through authentic content and community-driven marketing. The platform’s focus on lifestyle storytelling makes it especially valuable for brands that want to connect with trend-sensitive audiences in a more personal way.
HOW GENUINE SUPPORTS YOU
GENUINE supports you from the first strategy to daily operations. We give your brand access to Xiaohongshu’s full potential by setting up your shop, creating content and commerce strategies, and managing campaigns and livestreams with the right creators. This ensures visibility, growth, and long-term success in a fast-changing social commerce environment.
