GENUINE AT K5: TIKTOK IS CHANGING HOW GERMANY SHOPS

DISCOVERY COMMERCE IS GAINING TRACTION

TikTok has shared insights from the first three months of TikTok Shop in Germany, showing clear momentum and strong development. At GENUINE, we see the same potential: TikTok can change the way e-commerce works in Germany by helping people discover products in new and engaging ways, shifting consumer behaviour from passive scrolling to active discovery and purchase.

‍

CUSTOMERS WANT NEW SHOPPING EXPERIENCES

Traditional e-commerce models are losing ground as new formats take over. Customers are looking for shopping experiences that feel engaging and authentic, not just transactional. Building these new paths to purchase takes time, but growth follows when brands align content, creators, and live shopping. TikTok Shop offers a platform where these elements can come together seamlessly, creating a powerful channel for brand growth.

‍

STRONG PARTNERS DRIVE SUCCESS

As an official TikTok Shop Partner, GENUINE helps brands launch and scale on TikTok Shop, connecting them with the right creators and aligning live shopping with existing systems. Events like K5 are an excellent opportunity to hear directly from brands about their needs and where they see opportunities for growth in the dynamic e-commerce landscape.

‍

LET’S TALK ABOUT YOUR BRAND ON TIKTOK SHOP

If you’re curious about how TikTok Shop could work for your brand in Germany, we’d love to connect. GENUINE supports brands in setting up, optimising, and scaling on TikTok Shop to reach new customers and drive real results. Let’s talk about how we can bring your brand to TikTok Shop and help you be part of the future of e-commerce.

‍