85 DAYS IN: IS TIKTOK SHOP CHANGING E-COMMERCE IN GERMANY?

WHAT 85 DAYS OF TIKTOK SHOP HAVE TAUGHT US

Since launch, TikTok Shop has sparked a wave of reactions—from cautious observers to hands-on pioneers. Some doubted it, others jumped in. So where do we stand now?

At GENUINE, we’ve had a front-row seat to the evolution. Working with creators, brands, and the TikTok team itself, we’ve helped shape and study this new ecosystem. And here’s what we’ve seen:

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1. CONSISTENCY IS EVERYTHING

There’s no silver bullet. Brands finding traction are those that show up regularly. They test formats. They post often. They analyze what converts. TikTok’s algorithm isn’t guessing—it’s reacting to real signals. And those signals only emerge through repetition.

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2. PARTNERS MAKE OR BREAK YOUR STRATEGY

Agencies, creators, tech support—none of this works in isolation. The most successful activations we’ve seen had one thing in common: the right partners. In a space that changes by the week, having strategic support is non-negotiable.

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3. THIS ISN’T A PILOT ANYMORE

In markets like China, the US, and the UK, TikTok Shop is already a proven channel. What felt like a trial run last year is now embedded in consumer routines. Germany is catching up fast.

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4. MANY GIVE UP TOO EARLY

The biggest mistake we’ve seen? Expecting instant results. TikTok Shop rewards resilience. It takes learning, adapting, and optimizing—often in real time. Those who persist are already seeing signs of scale.

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A GROWING OPPORTUNITY FOR THOSE WHO STAY IN

This isn’t just about hype. It’s about seeing the change. TikTok Shop is creating new ways to reach people, sell products and engage. These are opportunities that go beyond what traditional e-commerce can do.

We believe in TikTok Shop not only because it works globally but because we already see real movement in Germany. The brands that keep exploring, keep posting and keep learning are not just watching the trend. They are helping to build it.

Want to know more? Let’s connect.

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