Genuine acquires Client Portfolio from Swedish Nasdaq-listed TP Company Aventura

Genuine strengthens presence in the Chinese market with acquisition of Aventura client portfolio

Genuine acquires Client Portfolio from Swedish TP Company Aventura

Shanghai, August 17th 2023 - Genuine, a leading international e-commerce & digital marketing enabler company in China, is proud to announce a momentous development in its growth trajectory. The company has successfully completed the acquisition of the client portfolio from Aventura Group, a Swedish Nasdaq-listed company. This strategic move reinforces Genuine's position as a key player in the market, poised for continued growth and success within the Chinese market.

The company now boasts a strong presence in prominent global locations, including Berlin, Shanghai, Hong Kong, Nanjing, and Guangzhou. This expansion not only broadens Genuine's international reach but also brings together the strong e-commerce operations competence of Aventura’s Shanghai team, as well as diverse perspectives and cultural influences, enriched by its Nordic heritage.

Genuine is delighted to welcome a talented cohort of professionals to its ranks, and other accomplished colleagues. Their arrival strengthens Genuine's collective expertise and contributes to the company's dynamic and collaborative culture. The combination of their unique skills and Genuine's existing talent pool fuels a collective drive towards delivering the best e-commerce solutions for our brand clients in China.

"We are excited about the deal with Aventura Group and the exceptional talent that has joined our company. Gustav and Johan have built a fantastic team, serving fantastic brands. I am happy to see how well the brands and the team have integrated within the Genuine-Family and we are looking forward to working with everyone on their long-term success stories in the Chinese market." said Damian Maib, Founder & CEO of Genuine.

“From various perspectives Genuine has proven to be a perfect match and I am happy to see the transaction completed. I am confident that the acquired team and brands will find continued growth with Genuine's e-commerce and social media solutions.” Gustav Astrom, CEO of Aventura Group.

Genuine expresses sincere gratitude to its clients, partners, and advisors for their continued support and trust. The company is committed to deliver unparalleled results to accelerate the success of our clients. Genuine invites its valued network to join them in celebrating this significant milestone.

About Genuine

Genuine is a leading e-commerce enabler and social media partner for international brands competing in the Chinese market. The company is a top-rated TP (Tmall-Partner) and official enabler of other e-commerce and social media platforms such as and Douyin (TikTok). With its more than 65 employees Genuine supports its clients from strategy to execution, with the active management of sales- and marketing operations at its core. Clients include industry leaders across various industries. Its holistic approach to long-term brand building and strong ties to local sales channels ensure clients their Chinese market share.

About Aventura Group

Aventura Group AB (publ) is a China-focused e-commerce and brand accelerator scaling consumer companies in China. Since its inception in 2011, the company has worked with a wide range of international consumer brands, start-ups and investors. Aventura Group AB is listed on the Nasdaq First North Growth Market in Sweden and is headquartered in Stockholm, with additional offices in Shanghai and Hong Kong.

Genuine Media Contact:

Peter Bossecker

Tel. +86 183 21720164