We partner with brands to drive their future growth by facilitating a swift entry and soft landing to the complex Chinese market – hassle-free, responsive, and absolutely dependable.
Consider us your collaborative catalyst from start to finish. We work closely coordinated with our clients on strategizing, executing and managing their brand expansion in China.
As a full-service China e-commerce enabler, Genuine helps brands enter and thrive on Chinese e-commerce platforms. Maximize your e-commerce potential.
We help you tap into the vast potential of this dynamic platform, creating engaging content, leveraging influencer partnerships, and implementing effective marketing strategies.
As the largest consumer product market, China has become a "must-win" market for many brands while most are struggling to seize the opportunity.
Our team of experts crafts tailored strategies, creates compelling content, and executes targeted campaigns across various social media platforms - boost your brand now!
Genuine German, a pioneer since 2017, supports German companies and global customers in developing e-commerce channels for quality products in China.
We believe that the best way to showcase our expertise and dedication is through the experiences and feedback of those who have entrusted us with their business. Take a moment to read these testimonials and get a glimpse of the positive impact we have made on our clients' lives and businesses. We are proud to share their stories and look forward to adding yours to the list of satisfied clients.
We are a dynamic and globally-minded team of 65+ experienced experts led by multi-lingual "Chinapreneurs". With extensive knowledge in e-commerce, digital marketing, and brand building, our diverse team is based in Berlin and Shanghai.
With a collective background in renowned companies and top e-commerce and marketing agencies, we possess the expertise to propel your business to success in the ever-evolving world of e-commerce and digital marketing.
Supercharge your brand with our creative solutions! Discover how our expert team of designers, marketers, and strategists can elevate your business to new heights. From visual identities to impactful campaigns, we have the skills and expertise to make your brand stand out in a crowded marketplace.
Genuine - the hidden champion scaling international brands in the complex Chinese market via exceptional ecommerce and social media marketing. We are the one-stop shop for operating the entire value chain for consumer brands in China ranging from Operations, to Marketing, and Sales.
With our unique, holistic approach of operating brands, paired with an excellent understanding of the digital ecosystem in China we deliver real impact and measurable results.
Unlock Your Potential in the Chinese Market with Genuine's E-Commerce Solutions. At Genuine, we specialize in bringing brands to China's thriving e-commerce channels. Our expert team creates compelling content and effective processes to effectively market and sell your products online. Whether you're a multinational corporation or a family-owned business, we have the expertise to build a solid foundation for your e-commerce success in China. Trust us to navigate the complexities of the Chinese market and connect you with your target audience.
Streamline Your E-Commerce Operations with Genuine's 5-STAR TP Services. As a trusted 5-STAR TP (Tmall Partner), we excel in managing the day-to-day operations of high-performing e-commerce stores across various online sales channels. From the renowned Tmall and JD to the popular Douyin and more, we handle the intricacies of these platforms, ensuring your online presence thrives. Leave the operational details to us while you focus on growing your business in China.
Seamlessly Expand Your E-Commerce Business with Genuine's Expertise. Scaling your e-commerce presence in China requires careful planning and execution. At Genuine, we understand the journey from 0 to 1, 1 to 10, and 10 to 100 in the Chinese market. Our dedicated and experienced team works closely with your internal team to coordinate efforts and drive seamless growth and expansion. Trust us to navigate the challenges of scaling in China, so you can achieve your e-commerce goals with confidence.
Empower your Business with Genuine's Strategic E-Commerce Consulting navigating the dynamic Chinese market requires strategic thinking and decisive action. At Genuine, we help businesses tackle C-Level relevant challenges and develop comprehensive strategic plans for e-commerce success. With our deep expertise and insights, we guide you through the ever-evolving digital landscape, helping you make informed decisions and execute strategies that deliver exceptional results. Trust us to be your strategic partner in driving your brand's growth in China.
We understand that you may have queries, and we're here to provide you with clear and concise answers. Browse through this section to find solutions to common concerns and gain a better understanding of how we can meet your needs.
If you don't find what you're looking for, feel free to reach out to our friendly support team who will be more than happy to assist you.
Depends on the industry of the brand, whether your brand is a consumer good brand or an B2B industrial good brand. Most consumer brands choose Tmall Domestic (天猫), Tmall Global(天猫国际), JD.com (京东), Douyin (抖音,Chinese Tik-Tok) as their main focused e-commerce retail platforms in China.
For industrial brands focusing on generating leads and looking for potentail purchasers, 1688.com, alibaba.com, JD Industrial (京东工业品), B2B.Baidu.com (爱采购), and ZKH (震坤行) are usually the go-to platforms.
Tmall is the first-mover in China e-commerce, and is strong in FMCG products in general, particularly strong in health & supplements, fashion & accessory, Beauty and Personal Care, Baby and Maternity Products. Brands that are in the food & beverage sector are also suitable in Tmall Supermarket.
JD is a more with focuses on "genuine goods" and "electronics" for its male-donimant customer group, and is strong in categories such as Electronics and Appliances, Computers and Office Supplies, Home Improvement and Tools, Automotive Products.
Douyin is rising star leading the trend of social commerce in recent years, enabling customers to watch videos/livestreams and finish purchases all in one platform. Douyin is strong in the fashion & apparel, Food and Cooking, Creative Arts and DIY.
Tmall Global Mini Store (天猫国际跨境品牌站) offers small/medium overseas brands to enter China with relatively lower costs, easier store applicaion & registration process. Although brands do not have an official flagship store, it can still have it products listed on the Tmall Global platform and its product being exposed to the Chinese consumers. However, Tmall Global Mini Store is limited in customer data collection and campaign participation. Genuine can help your brand open a Tmall Global Mini Store.
Technially yes but not recommended for most brands, especially consumer brands, unless the brand has exceptional brand awarensss and unique D2C e-commerce strategy. E-Commerce in China is highly platform-driven.
The Chinese customers generally trust the e-commerce platforms and have developed the habit of shopping on these giant platforms. Customers usually will not go to the brand's own webstore for shopping, unless the brand is as renowned as Nike or Xiaomi.
Yes. Several Chinese e-commerce platforms offer you the option of selling on their platform without having to have your brand registered in China. Take Tmall Global as an example, you can open your store without a registered Chinese legal entity/subsidary.
The goods will be shipped from Cainiao logistics (also part of Alibaba group) overseas sites to the bonded warehouse in China. However, you are required to register an Alipay account and provide other documents and certificates to prove your brand's authenticity.
The store opening process usually only takes 2-3 months, and we at Genuine can help you manage the entire process.
Genuine specializes in facilitating a swift entry and soft landing into the Chinese market. We leverage our expertise and local infrastructure to provide a hassle-free and dependable experience, ensuring your brand establishes a strong presence in China.
Absolutely! We're a full-service China e-commerce enabler. We help brands enter and thrive on popular Chinese e-commerce platforms such as Tmall, JD, and more. Our comprehensive solutions cover everything from store setup to logistics management.
Genuine stands out for its exceptional expertise in e-commerce, deep understanding of the Chinese market, and strong relationships with local sales channels. Our comprehensive suite of services, collaborative approach, and commitment to measurable results make us the preferred partner for brands looking to succeed in China.